Digital Marketing to Build Bookings

NEIRA’s web site is designed on the premise of “3 clicks to a member web site”.  The site is backed by a strong Search Engine Marketing (SEM) Strategy. Member listings with a photo are included in the Search by State, Search by Interest, Lodging Search and Special PR Package sections.

NEIRA Smartphone App.

  • FREE member listing for all members. Includes: property name, location, phone, website link, reservation link and an image with tool to download your property’s app powered by any app tool.
  • Search tool for users to research and learn about our member properties (i.e. Town, State) 
  • Google maps for each state with a dot for each member property
  • NEIRA’s Twitter Newsfeed for news & events

BookDirect Reservation System

Visitors can view rate and date availability information from all member properties and can complete their reservation directly through the member property’s web site. MEMBERS PAY NO COMMISSION. (Complimentary for the first year, nominal fee after first year).

Social Media

NEIRA’s professional web and PR consultants actively maintain the
@NewEnglandlnns Twitter feed and Facebook page to take advantage of opportunities to post deals, news, etc. and engage with followers on behalf of its members.