NEIRA employs an extensive array of digital and traditional marketing strategies to help us build recognition and awareness among today’s travelers, leading them from us to you. Marketing is a major part of what we do for our members (the others being education and networking), and one of the most important ways we can help you increase your business.

Here is an overview of the tools we use to capture and convert a high-quality audience.


Lodging in New England
Backed by a strong search engine marketing (SEM) strategy, our website is the gateway for New England travelers searching for lodging. High-quality content throughout the site is optimized to capture traffic from Google and other search engines, sending potential guests to member websites within three clicks.

Social Media

Social Media Marketing for HotelsWe’ve dived headfirst into social media, and the water is nice. NEIRA’s marketing agency is creating an engaged, growing audience on Facebook, Twitter, our blog, and now, Pinterest and Instagram. Our social media channels share member news and regional stories to build a stronger connection with New England travelers.

Public Relations

Public Relations for HotelsNEIRA works with an agency to earn editorial media placements that drive both website traffic and awareness of the association. Members participate in media packages and receive PR support at no cost. Members have successfully appeared in print and online in The Boston Herald,,,, and

Partnerships with High-profile Companies

NEIRA Marketing PartnersWith the collective clout of 250+ member inns, resorts and hotels, NEIRA seeks out strategic partnerships that help us get in front of hundreds of thousands of your potential guests. At little to no cost to members, partnerships with the likes of Stonyfield, Cabot Cheese, Yankee Magazine, and Boston Globe Media are an opportunity to participate in major consumer promotions and increase your brand awareness.

Travel Shows & Sales Missions

NEIRA’s presence at travel shows like the Boston Globe Travel Show and Discover New England Summit put us and our members in front of savvy travelers. Sales missions in key markets like Boston and Hartford let members make in-person connections with corporate and independent meeting planners. Members can also take advantage of specially negotiated exhibitor rates at the Boston Globe Travel Show.

Learn More about Membership