Our overarching mission is to help members build a better business through marketing, education and networking. Every member can, and should, take advantage of the extensive list of marketing tools, and educational resources, and networking opportunities included with membership. Additional pay-to-play programs are an easy and effective way to increase exposure and get more customers.

Included in Every Membership

Exclusive marketing programs, networking opportunities, and educational programs are available to each and every member of the New England Inns & Resorts Association.


Your Inn Here - Member Listing
The totally re-hauled, re-freshed and re-designed NewEnglandInnsAndResorts.com is all about attracting high quality traffic, and turning that traffic into clicks on your website’s reservations page.

Every member gets a listing page, with a detailed description, amenity information, a high-quality photo and direct links to your reservation system and website. Adding specials and packages, a photo gallery, and placement on special interest pages can help increase member exposure on NewEnglandInnsAndResorts.com.

Direct booking

Direct Booking from NEIRAWhen travelers find you on our website, they go straight from our site to yours. All members receive a direct link to their online reservation page from their membership listing, and are included in the quick reservation system on NewEnglandInnsAndResorts.com. Add a BookDirect subscription to your membership to display live rate and availability information as well.

Educational and Networking Opportunities

Educational Opportunities for Hospitality ManaInstantly connect with a seasoned group of successful, innovative hospitality professionals. Our annual meeting, spring marketing seminars, and bi-weekly emails are opportunities for members to learn from each other, share success stories and challenges, and get the scoop on industry trends from the experts.


  • Our Inn Crowd newsletter helps members fill last-minute rooms by offering an exclusive, short-term deal to nearly 20,000 subscribers bi-weekly.
  • Add specials and packages to your member listing and to the Specials & Packages page to help promote special events and drive business in off-season travel periods.
  • Exclusive media leads and story requests are distributed to members through our Roundup newsletter.
  • NEIRA Gift Cards are good at all NEIRA member properties and are 100% redeemable to member properties.
  • Employee Rate Program. Get out of town! You and your staff can experience other NEIRA member properties at a substantially discounted rate, dependent upon availability and advance reservations.
  • Travel shows. NEIRA’s presence at the travel shows and on sales missions put us and our members in front of savvy travelers. Members can also take advantage of specially negotiated exhibitor rates at the Globe Travel Show.
  • NEIRA’s marketing power.Diverse online marketing strategies, including SEO and social media, plus powerful public relations and partnerships, boost awareness of the association and our members. Read more

The Extras: Pay-to-Play Programs

In addition to all the benefits included in each and every membership, NEIRA’s pay-to-play programs give members extra power to boost exposure. Choose the options that fit your property, your budget, and your priorities.

Top Billing on Experience Pages

Featured Property Top BillingSpecial interest pages — SEO-friendly pages for skiing, beach, romance, family, shopping, golf, and spa — are prime real estate. Increase your exposure by upgrading to featured or premium placement at the top of the listings on your desired pages. All members receive a free text listing on applicable special interest pages.

Direct Leads for Meetings, Weddings and Groups

Target Weddings, Meetings, Groups businessBring in large groups, meetings, and weddings with a listing on an SEM-optimized page targeting group business. Members listed on these pages receive direct electronic leads and RFPs from wedding and event planners, brides and grooms, and group travel planners.

Photo Gallery

Member Photo GalleryAdd a photo gallery to your listing to show potential guests up to 10 additional photos of your property. Showcase your rooms, restaurant, and your most stunning aspects to give guests a chance to fall in love with your property right on your listing.

Learn More about Membership