Inn Crowd Program
The Inn Crowd program is available to all current members of New England Inns & Resorts Association (no additional fees). The Inn Crowd Subscriber list is an email database of consumers who want to receive regular emails from NEIRA with special deals and discounts for travel opportunities in New England. This database has grown from under 16,000 to roughly 23,000 since we began this program. Inn Crowd email is sent every other Tuesday (see production schedule below)
Important Inn Crowd Resources
- Submit an Inn Crowd Offer (members only) Submission Form
- Sample Inn Crowd
- Subscribe to the Inn Crowd Reminder List (you will receive a reminder the week prior to our Tuesday send)
How does the Inn Crowd receive this information from NEIRA?:
Every other Tuesday, an email blast will be sent to all Inn Crowd subscribers with up to 20-25 exclusive deals from NEIRA member properties. Each listing will include an embedded photo; deal description (1 to 2 paragraphs); website link; phone information and instructions on how to book the package.
How do you submit a deal to be offered in the Inn Crowd e-newsletter?:
NEIRA will collect submissions for Inn Crowd deals every other Friday, just prior to the upcoming Tuesday’s Inn Crowd e-newsletter blast. Inn Crowd Submission Form (https://neira.wufoo.com/forms/inn-crowd-submission-form-copy/)
What kind of deal should you offer?
- Your Inn Crowd deal MUST be “exclusive” to Inn Crowd subscribers. It cannot be a deal that you offer, post, or advertise anywhere else. If it is an offer is posted elsewhere, please add something to make it exclusive (ie. room upgrade, late checkout, welcome amenity, etc.)
- Your Inn Crowd deal MUST represent a 30% discount. This program is “deal driven.” Your Inn Crowd deal may be available as a midweek or weekend deal, but please note that special preference will be given to weekend deals in the e-blast, as they will be of greater interest to consumers.
- NEIRA will also select deals with an eye toward rotating the properties that are featured frequently. (The newsletter will have little value toward “building excitement and anticipation among consumers” if the same properties offer deals each time.)
Examples of Preferred “Inn Crowd” Deals:
• Straight Discount: A 30% or greater discount off regularly published room rate
• Free Amenities: Room rate stays the same, but the deal includes free additional amenities that represent a minimum 30% discount.
• Free Nights: For example, offering Thursday or Sunday night free, with a Fri/Sat stay.
• Combo: A combination of any of the above options is welcome.
Want a Reminder?
Sign up for our Inn Crowd Reminder Email (sent the week prior to our Tuesday send)