BookSmart Toolkit for Members

What is BookSmart?

A digital campaign launched by New England Inns & Resorts to encourage the average traveler to book directly with their hotel for the best experience at the same rate as a mega travel website (a.k.a. OTAs). It’s a message that’s important to hoteliers everywhere — our members included — as we try to offset the increasing market share gobbled up by OTAs.

The core message of BookSmart is that travelers should book directly with their hotel, inn or resort to:

1. Get the best experience, from personalized service to better rooms to occasional extras.
2. Pay the same rate as any other booking channel, no matter what.
3. Keep their dollars local and support a small business.

We’re talking about BookSmart anywhere and everywhere we can, but the message will be even more effective when it comes from you. YOU talk with travelers everyday, YOU have guests who know and love you. You decide which parts of the core messages apply to your property and will resonate with your guests, and how to talk about them. We’re just giving you the tools to communicate the best parts of booking directly. Here, you’ll find images, videos, tips and other resources for talking about BookSmart.

BookSmart Logos

You are welcome to use the BookSmart logo on  your website, emails and blog. It’s a perfect way to remind your audience of this important message. Put it in your website or email footers, About page, or in your booking engine, and make it a link to an explanatory blog post, video or www.newenglandinnsandresorts.com/booksmart.

To download the logo, right-click and select Save As.