Influencer Marketing has grown exponentially through the years, and in just 2021, it grew to $13.8 billion and expanded to over $15 billion in 2022, so we know that working influencers into your marketing strategies and budgets in 2023 will be key for growth. Influencers, also commonly referred to as content creators, work hard to grow, nurture, and engage with their audiences, and as a brand, you should not only be doing the same on your own channels, but you should also be engaging with influencers that align with your mission and goals, to raise brand awareness, reach new or targeted audiences, improve brand advocacy, and increase sales conversions.
We'll start by discussing how to find the right influencers, and then take you through the entire process from start to finish on working with an influencer. From contracts and photo releases, to who pays for what on an influencer trip, we'll take you step by step and give you best practices in 2023 for making this a long-term and successful work partnership!
Thursday, April 13 at 10AM
Who Should Attend?
Anyone on your marketing or social media team that is hoping to learn the ins and outs on how to harness the power of influencers in this day and age, for the good of their brand.
Marnely Murray is a graduate of the Culinary Institute of America, now working as a sous chef, food blogger, and social media consultant on Martha's Vineyard. Her love for food takes her all over the globe, and that's how she got started in the world of social media. As a food blogger on Cooking with Books, Marnely's developed a brand of over 40,000 followers on her social media platforms. Not only a social media manager for Island clients, she is also a brand strategist for national food brands. Her outlook on social media is all about consistency and gorgeous photos–and although a tweet is only 280 characters, a photo attached is worth a thousand words!
Angela Prout began her career at BBDO New York, one of the country's leading advertising agencies. She has always been fascinated with the creative ways that brands engage their consumers and their ability to develop meaningful relationships online. After seven years in corporate marketing Angela felt the need for more personal client interaction, and along with her passion for creating, was led to pursue a career as a barber/hair stylist. In 2014, while on her honeymoon on Martha's Vineyard, she made the decision to move to the Island and never looked back. In the 'Vineyard Way' she splits her time between beautifying her clients with her mobile hairstyling business Coast to Coast Cuts, and helping Island businesses enhance their own images.