Digital Marketing: Latest Evolutions, Innovations, and Disruptions
Tuesday, April 4th 2PM
Presented by Michael Goldrich
Chief Experience Officer | The Hotels Network
In this course, participants will learn about the latest evolutions, innovations, and disruptions impacting digital marketing, with a focus on the United States Northeast. The course will cover recent trends in direct booking benchmarking, specifically the looker to booker conversion data. Participants will gain an understanding of the conversion funnel, highlighting differences in the hotel website to the check availability conversion, to the booking engine's date/room search, to actual booking conversions ... Read More
Attracting and Retaining Talent: As Easy as ABC
Wednesday, April 5th 11AM
Presented by: Stefan Wissenbach
Chief Engagement Officer | Engagement Multiplier
The labor shortage challenge hasn’t gone away – in fact, it’s been compounded by trend of quiet quitting, increased costs, rising guest (and employee) expectations. During his keynote address at the 2022 NEIRA Annual Conference, Stefan explained a simple, proven structure that every property needs to attract and retain staff that are energized to deliver an outstanding guest experience.... Read More
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Preparing for G4 and the shifting measurement landscape, audience segmentation and a cookie-less future.
Thursday, April 6 10AM
Presented by: TJ Walz
Senior Director, Data Strategy & Analytics | MMGY Global
In this presentation, we will provide a high-level overview of the many things impacting media activation and measurement with the depreciation of the third party cookie and migration to Google Analytics 4 (GA4). We will then discuss MMGY's approach to combating these changes.... Read More
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The Future of Hospitality Marketing with AI
Tuesday, April 11th 2PM
Presented by Scott Crumpton + Kelly Garbarino
Owner and Director of Client Strategy | White Stone Marketing
In this session, we will explore the growing role of AI in hospitality marketing and how it can revolutionize the industry. We will discuss the latest in AI-powered marketing platforms, predicted changes in guest behavior, and how properties need to update their marketing now to compete in this new landscape..... Read More
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Hospitality and You: Bringing Your Authentic Values to Work
Wednesday, April 12th 2PM
Presented by Dr. Quendrida Whitmore, EdD
Leadership Coach | Quendrida Whitmore Coaching & Consulting
Authenticity is essential to happiness. You are genuinely authentic and happy when you are self-aware, know your values, and appreciate others. Excellent hospitality comes when you understand yourself to give energy, engage, and serve others. In this interactive workshop with executive coach Dr. Quendrida Whitmore, you will learn how to identify your values, strengths, and stress triggers to bring your best self to work every day!.... Read More
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Working with Content Creators in 2023 & Beyond
Thursday, April 13th 10AM
Presented by Angela Prout + Marnely Murray
Co-founders | Shored Up Digital
Influencer Marketing has grown exponentially through the years, and in just 2021, it grew to $13.8 billion and expanded to over $15 billion in 2022, so we know that working influencers into your marketing strategies and budgets in 2023 will be key for growth. Influencers, also commonly referred to as content creators, work hard to grow, nurture, and engage with their audiences, and as a brand, you should not only be doing the same on your own channels,... Read More